The political arena of 2016 was a learning curve for public relations and media. A year of high-profile corporate missteps, accusations, and the bombardment of social media blunders created a lot of work for the “fact-checkers”. Now, more than ever, journalists will be more diligent to gather the facts from reliable sources. Your reports and press releases will need to include facts with back up from third party research and reports. However, not just any third party will do, you’ll need a reputable source.
Happy New Year everyone!