It’s common knowledge among business managers that incentives—especially those with broad appeal —pay off by drawing and retaining clients and boosting company growth. Yet not all incentives are created equal. Mounting evidence shows travel incentives are more valued than anything—even cash. For one, a USA Today survey showed 93% of respondents prefer travel over other incentives. There are many reasons behind the numbers. Aside from having universal appeal, travel offers an experience.
Happy New Year everyone!