The “Hallmark” holiday is here! Valentine’s Day can be a cash cow for retailers but did you know that the lion’s share of dollars made is at hotels? Thirty – nine percent of people give the gift of an experience, perhaps a concert ticket or a comedy show. The best experience gift is travel that includes an overnight destination. Rethink your marketing – this is a great time to place advertising with a call to action for guests to express “All My Love” to their Valentine.
Happy New Year everyone!