2016 Industry Leader | Michael K. Krouse

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Michael K. Krouse
President and CEO Greater, Ontario CVB
Ontario, Calif.

Earlier in his career, Michael K. Krouse spent more than 25 years in a variety of senior hotel sales management positions, overseeing more than 22 hotels and multiple brands simultaneously. This prepared him to serve as senior vice president of sales and client services for the Los Angeles Tourism and Convention Board. Today with SMG Worldwide he is responsible for oversight of 12 convention centers and CVBs in the western United States.

Career accomplishments:
Michael K. Krouse is a certified association sales executive with PCMA, a CMP with MPI and has earned the title of certified hospitality marketing executive from Hospitality Sales and Marketing Association International. He has a proven track record of increasing sales, developing strategic marketing plans and leading a team by example on meeting goals.

Words to live by:
“Great leaders do not set out to be leaders… they set out to make a difference.”

My first job in the hospitality industry was…  a bus driver.