The number of Chinese visitors to California continued to outpace all other overseas source markets in 2015 to a record 1.1 million. With dramatic double-digit growth year over year, Chinese visitation is forecasted to climb to 1.3 million in 2016 and 1.5 million in 2018. China is on target to surpass Canada as California’s largest international market by 2020. China is also California’s highest-spending overseas visitor, with visitors spending $2.5 billion in California in 2015. As the destination with 45 percent of the US market share.
CITM is the largest professional travel show in Asia. This annual event is held in Kunming and Shanghai in alternative years. This year, it is taking place in Shanghai and will involve a greater number of participating trade professionals and consumers. Friday, November 11, 2016 - Sunday, November 13, 2016
Visit California will team with California partners to attend the show to cement brand awareness of the state and partner destinations, products and services. For more information visit: http://industry.visitcalifornia.com/Travel-Industry/Upcoming-Industry-Events/Event/?id=106966#sthash.vV286EEQ.dpuf